End-users may have come to depend on Google for all their searching needs, but many merchants and vendors have become equally if not more dependent on Google for their advertising needs. Lucky for them Google is not letting its dalliances with operating systems and smartphones distract it from investing in its ad business. Datamation gets all the details.
Google continues to invest in DoubleClick, the ad management system it bought in 2007 for a whopping $3.1 billion. Today Google (NASDAQ: GOOG) released a major upgrade to the ad server that includes a new interface and new features designed to make it easier for publishers to manage ad campaigns across multiple Web sites, including when they want them to appear.