Consumer behavior & attitudes towards “Social Commerce” is examined in this report on popularity of “Group-Buying” Sites & “Location-Based” Apps-
Shoppers are willing to interact with retailers through a variety of social networks and retailers have limitless opportunities to capitalize on the momentum, according to the 2011 Social Commerce Study. The report, which evaluates shopping directly influenced by social media, polled 1787 adult online shoppers in April 2011.
“As these sites gain momentum and spread to more cities around the country, retailers have an opportunity to experiment not only with established sites but also group-buy promotions on their own Facebook pages and websites.”
According to the survey, 42 percent of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog, and the average person follows about six retailers. While shoppers’ reaso