Google is continuing its late-year spending spree, today unveiling its agreement to purchase Teracent, a startup that specializes in algorithms to serve custom display ads.
The San Mateo, Calif.-based startup has developed machine-learning algorithms that mix and match different elements of an advertising creative to serve, in real time, tailored ads that boast far greater relevance than the traditional, one-size-fits-all banner ad.
“We think that this technology has great potential to improve display advertising on the Web,” Google Vice President Neal Mohan and Engineering Director Joerg Heilig wrote in a blog post announcing the deal.
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As more and more small businesses are growing, so are the number of small businesses using computers and workplace emails. If you are one of the small businesses that are providing their employees with computers and work emails, be aware that you should have an explicit email internet policy with your employees available.
There are several important reasons for this. The first is that employees may claim an expectation of privacy with their emails if you don’t explicitly say that you may be monitoring their emails from work issued computers. T
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Learn the tips and tricks of creating sound financial projections and valuation for a business plan.
Entrepreneurs create business plans for a variety of reasons. Where a business plan is used to seek funding from business angels or venture capitalists, care must be taken to develop a sound financial plan. The financial section of a business plan is critical to convincing investors of a company’s potential and how the company will create a return on investment required. A
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Here is a list of the most helpful online resources for women who run small and home-based businesses.
Women who choose to start their own businesses often face many more obstacles than their male counterparts- especially if they are balencing their new careers with motherhood. Fortunately, the Internet has a wealth of resources dedicated to helping women entrenprenuers get the information and support they need to run a successful business. One just needs to know where to look.
For any woman who is thinking of starting her own business,the following list contains some of the most essential and comprehensive sites directed at women entrepreneurs.
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Next year will begin a rapid transition to a new type of memory and it will require memory makers to be nimble financially and technologically to make the shift. This comes just as memory companies finally start to make money after years of bleeding red ink.
What that means is not all of the memory makers will be able to capitalize on this change, as some have found themselves in dire financial straights. Due to rampant overcapacity, memory was sold at a loss for almost a two-year period. As a result, many of the memory makers in Taiwan are in precarious financial health.
The Taiwan Economic News reports that many memory manufacturers have reached the limit of how much money banks will loan them.
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Small business failure may not seem like an enjoyable topic, but for those about to invest both time and finances into a new business venture, having knowledge of the subject can keep you from becoming part of the failure statistics.
According to the U.S. Small Business Administration Office of Advocacy, less than half of all small businesses survive beyond the first 5 years. In 2008, there were just over 627,000 new business start-ups and approximately 595,500 closures.
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