Americans make tens of billions of keyword searches each year. It seems to have become one of America’s favorite pastimes – baseball, hotdogs, apple pie, and Google search. Savvy small business owners know how to harness and leverage the power of search engines to their keyword advantage.
Determining the right keywords to help your website SEO is a fine art. Assigning the proper keywords to your web pages can have tremendous implications on the success of your SEO or PPC campaign. The first keyword you may normally think of is usually not the one you should use. In fact, “keyword” in terms of SEO is a misleading misnomer. While in a very few and rare cases a single keyword may be effective, 99% of the time a “keyword” actually consists of a key phrase.
The keywords and phrases you utilize on your small business website can make or break the success of your SEO marketing campaign. They are th
